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How Marketers Are Scaling With AI in 2026

61% of marketers say this is the biggest marketing shift in decades.

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Coaches Recruit Talent AND Good People

Every athlete thinks coaches are only looking at film, stats, or rankings. Those definitely matter and can definitely make you stand out, but they’re not the only deciding factor. Coaches want players who can make their program better AND who will be enjoyable to be around and coach for the next 4 years.


Here are some other qualities and character traits coaches are looking for:

  1. Coachability

  2. Drive, passion for the game, and work ethic

  3. Leadership & relationship with teammates on/off the court

  4. Ability to handle adversity

How can you show these traits to college coaches? Having these traits is great, but if college coaches can’t see them, how are they helpful? Think of ways that you can point to your different non-athletic, non-tangible traits in your highlights, social media posts and emails. In what ways can you stand out from the crowd while also giving college coaches an opportunity to learn more about you. Be creative and think outside the box. I think you will be surprised at what things college coaches notice!

Guide. Assist. Commit.